Physicians Formula Organic Wear Mascara

Physicians Formula Organic Wear Mascara

It’s nice to see brands going toward the natural/organic route. This caught my eye at CVS and was on sale for 40% off, so I thought I’d give it a try (it’s normally priced at about $10).


  • 5x lash boosting, lengthens, volumizes, defines
  • 100% free of harsh chemicals, synthetic preservatives, parabens, clumping, smudging, flaking, fibers, dyes
  • 100% recyclable eco-brush
  • 70% of the total ingredients are from organic farming

I would say this mascara is better than what I expected. I use this more as a daily wear mascara, not wanting super dramatic, false looking lashes. It does volumize and lengthen decently, but not dramatically. My favorite thing about this product is the brush applicator, which looks similar to Cover Girl’s Lashblast one. It does an exceptional job at separating the lashes without clumping.

The formula is not super wet, which I prefer for an everyday mascara because it doesn’t transfer onto my skin when I blink after I apply. It’s such a pain to try and wipe mascara off your skin when you’re in a rush in the mornings! It also leaves your lashes feeling soft and flexible.

I didn’t have a problem with smudging or flaking with this either, even after a sweaty workout at the gym. It also comes off easily with warm water or make-up remover, which is a plus. Sometimes with more heavy duty mascaras, it takes so much work getting it all off!

My only gripe about this product is the packaging. It’s a little too cutesy for my taste and looks like it’s targeted for tweens, but it definitely catches your eye.

All in all, I would repurchase this again for my daytime wear. I really like how it uses all natural ingredients, perfect for people with sensitive eyes.


Organic MojitoIngredients:

  • 2 oz Papagayo Organic White Rum
  • 1 oz fresh organic lime juice
  • 2 organic lime wedges
  • 10 organic mint leaves
  • 2 tablespoon organic agave
  • club soda

Add in mint leaves and lime wedges into a glass and muddle.

Add in rum, fresh lime juice and agave. Top off with club soda.

Garnish by rimming the glass with sugar, adding a lime wedge or a sprig of mint.


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